Specific campaign benefit others experience from your organization
In this first part of the copy, you need to describe the specific situation that your organization is trying to Impact. What are the circumstances? How dire the need? What values are at stake? Make sure that as you describe the scenario, you touch on all those values that are important to your core audience
as part of that, or, you describe all of the elements that are part of the situation.
BUT THERE IS A SOLUTION…
Next, describe how your organization has/will enter the picture. Be specific on how it comes in to help. In this briet section, people need to believe that you are truly intercepting the scenario by the way you describe it.
Now briefly touch on the impact/result of your organization entering the picture. Before you mention each item, consider a quick sentence (i.e. transition) connecting the Impact or need for lt relative to the central scenario.
Be careful about using bullets. Some organizations can get away with it here, but you’ll rarely see a storyteller use bullets when they tell a story; only business people trying to save others time use that type of approach.
Once again, I will go into detail about the situation that my organization is trying to influence.
Content that visualizes my actions
Content that visualizes my actions
Content that visualizes my actions
You interrupted someone, and the story format is what is helping draw them in and keep them in. Next, introduce the donor into the story. If you are celebrating their involvement to inspire more, then start with a ‘because of you’ message.
But if you are falling short, and need that as a driver, start with a “We need your help” type of message.Now make your gift request. Reinforce briefly, again, how exactly theirgift plays part in the narrative you’ve described up to now.
If there ls a challenge gift, now ls the time to talk about lt in more detail.